Shailin Dhar

Shailin Dhar is best known as a leading voice on programmatic transparency, supply path optimization (SPO), and ad fraud accountability. As CEO and Co-Founder of Method Media Intelligence, he built a platform designed to give advertisers and agencies an unfiltered view into their programmatic supply chains — exposing inefficiencies, arbitrage, and waste that have long plagued the open web ecosystem. His work has made him a respected and often provocative critic of industry practices that obscure where ad dollars actually go. Before founding Method Media Intelligence, Dhar worked at Google, where he developed deep technical and strategic expertise in digital advertising and programmatic infrastructure. That insider perspective informed his decision to build a company focused on the supply-side dynamics that most buyers never see. Method has become a go-to resource for brands and agencies seeking to rationalize their SSP relationships and make data-driven decisions about programmatic investment. Dhar is a frequent speaker and commentator in the AdTech industry, known for candid takes on topics like made-for-advertising (MFA) sites, hidden fees, and the structural incentives that undermine media quality. His willingness to name industry problems directly has earned him a strong following among practitioners who value transparency over diplomacy.

• Founded Method Media Intelligence to provide independent programmatic supply chain analytics to brands and agencies
• Emerged as a leading industry voice on MFA (made-for-advertising) site detection and supply chain waste
• Developed proprietary methodology for evaluating SSP path quality and programmatic fee transparency

• Regular contributor to industry trade press including Adweek, AdExchanger, and Digiday on programmatic transparency topics