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Shachar Orren

Evangelist

Shachar Orren is Co-Founder and CMO of EX.CO, a website experience platform that enables publishers and brands to create interactive content experiences designed to drive engagement and monetization. She has been a prominent voice in the content marketing and interactive media space, advocating for the shift from passive content consumption to active audience participation as a driver of both user experience and advertising performance. Before co-founding EX.CO, Orren built her career in content strategy and digital media, developing expertise in interactive content formats and their application for publishers and marketers. At EX.CO she has played a central role in shaping the company's market positioning and go-to-market strategy, as well as representing the brand at industry events and in trade media. Orren is recognized in the digital publishing and AdTech ecosystem as an evangelist for interactive content, frequently speaking and writing on topics such as audience engagement, content monetization, and the future of digital storytelling.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
Co-Founder and CMO
Company
EX.CO
Based
Tel Aviv, Israel

AI-drafted from public sources1 source cited

Years in industry
12 years

Bio

Shachar Orren is Co-Founder and CMO of EX.CO, a website experience platform that enables publishers and brands to create interactive content experiences designed to drive engagement and monetization. She has been a prominent voice in the content marketing and interactive media space, advocating for the shift from passive content consumption to active audience participation as a driver of both user experience and advertising performance. Before co-founding EX.CO, Orren built her career in content strategy and digital media, developing expertise in interactive content formats and their application for publishers and marketers. At EX.CO she has played a central role in shaping the company's market positioning and go-to-market strategy, as well as representing the brand at industry events and in trade media. Orren is recognized in the digital publishing and AdTech ecosystem as an evangelist for interactive content, frequently speaking and writing on topics such as audience engagement, content monetization, and the future of digital storytelling.

Expertise & education

Expertise

Interactive ContentContent MarketingDigital PublishingAudience EngagementWebsite Experience PlatformsContent MonetizationBrand StrategyDigital Media

Speaking topics

Interactive Content and Audience EngagementThe Future of Digital PublishingContent Monetization StrategiesWebsite Experience and User Engagement

Recognition

Notable achievements

  • Co-founded EX.CO, a website experience platform serving publishers and brands globally
  • Appointed as Co-Founder of EX.CO following the company's rebranding and strategic repositioning