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Seth Matlins

Thought Leader

Seth Matlins is a senior brand marketing executive whose career has spanned the intersection of entertainment, culture, and marketing. He is best known for his tenure as Chief Marketing Officer at Live Nation, where he helped shape how the world's largest live entertainment company engaged fans and brand partners, leveraging the power of live events as a marketing platform. Before Live Nation, Matlins built a career working across brand strategy and marketing, developing expertise in connecting brands to cultural moments and audiences through entertainment. His work has consistently focused on the emotional and experiential dimensions of marketing, particularly within music, sports, and live events. Matlins is also recognized for his advocacy work around media and advertising's impact on culture, including efforts related to body image and the portrayal of people in advertising. He co-founded the Free The Children-affiliated initiative and has been a vocal voice on the responsibilities of marketers and media companies. He currently holds a brand marketing executive role at WME/IMG, the global talent and entertainment agency.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
Brand marketing executive (ex-CMO, Live Nation)
Company
WME/IMG
Based
Los Angeles, California, United States

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Seth Matlins is a senior brand marketing executive whose career has spanned the intersection of entertainment, culture, and marketing. He is best known for his tenure as Chief Marketing Officer at Live Nation, where he helped shape how the world's largest live entertainment company engaged fans and brand partners, leveraging the power of live events as a marketing platform. Before Live Nation, Matlins built a career working across brand strategy and marketing, developing expertise in connecting brands to cultural moments and audiences through entertainment. His work has consistently focused on the emotional and experiential dimensions of marketing, particularly within music, sports, and live events. Matlins is also recognized for his advocacy work around media and advertising's impact on culture, including efforts related to body image and the portrayal of people in advertising. He co-founded the Free The Children-affiliated initiative and has been a vocal voice on the responsibilities of marketers and media companies. He currently holds a brand marketing executive role at WME/IMG, the global talent and entertainment agency.

Expertise & education

Expertise

Brand MarketingEntertainment MarketingLive EventsBrand StrategyCulture and MarketingSponsorship and PartnershipsResponsible Advertising

Speaking topics

Entertainment and brand marketingLive events as a marketing platformResponsible advertising and media's cultural impactBrand strategy in culture

Recognition

Notable achievements

  • Served as CMO of Live Nation, the world's largest live entertainment company
  • Advocacy work around advertising's portrayal of body image and cultural responsibility in media