Serge Matta

Serge Matta is a seasoned AdTech and data-driven advertising executive best known for his leadership roles at the intersection of television, data, and programmatic advertising. He joined LG Ad Solutions, the global connected TV and cross-screen advertising arm of LG Electronics, as President of Global Ad Sales, where he oversees the company's advertising revenue strategy and sales operations across its smart TV footprint and ACR data-powered ad products. Prior to LG Ad Solutions, Matta served as CEO of Comscore, the media measurement and analytics company, where he led the organization through a period of significant transformation and worked to establish Comscore's cross-platform measurement capabilities as an industry currency. His tenure at Comscore gave him deep expertise in audience measurement, data analytics, and the evolving dynamics of TV and digital media. Matta is recognized in the advertising and media industry for his ability to bridge data, technology, and media sales, with a particular focus on the growing connected TV ecosystem. His career reflects a consistent thread of building and scaling data-driven advertising businesses at major industry players.

Last updated Nov 14, 2026 by ATDb automated enrichment