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Seraj Bharwani

Chief Strategy Officer at Illumin (formerly AcuityAds)

Consumer journey intelligence and programmatic advertising strategy

Thought LeaderLinkedInBoston, Massachusetts, United States20+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team

Bio

Seraj Bharwani serves as Chief Strategy Officer at Illumin (formerly AcuityAds), where he shapes the company's positioning as a journey advertising automation platform and helps brands move beyond impression-level thinking toward orchestrated, cross-channel consumer experiences. He brings decades of expertise spanning media, data science, and advertising technology, with prior senior roles at Conversant and Epsilon.

Previous Roles

Senior Vice President, Strategy & Analytics

Conversant (prior to 2018)

Senior Strategy Role

Epsilon (prior to 2018)

Expertise
Programmatic AdvertisingConsumer Journey MappingConnected TV (CTV) AdvertisingIdentity ResolutionData Science in AdvertisingJourney Advertising AutomationAudience TargetingAdvertising Effectiveness Measurement
Education
  • MBA, Management (institution not publicly confirmed)
  • Engineering or quantitative undergraduate degree (institution not publicly confirmed)
Notable Achievements
  • Helped reposition AcuityAds as Illumin, a journey advertising automation platform, contributing to a differentiated market narrative in programmatic advertising
  • Recognized as a leading industry voice on consumer journey strategy in programmatic, with frequent bylines in AdExchanger, MediaPost, and other trade publications
  • Developed strategic frameworks for journey-based advertising that have influenced how brands approach cross-channel programmatic planning
Speaking Topics
Consumer Journey Mapping in Programmatic AdvertisingConnected TV Strategy and MeasurementIdentity Resolution in a Post-Cookie WorldThe Future of Programmatic BuyingData Science Applications in Advertising Effectiveness
Publications
  • Regular contributor to AdExchanger on programmatic strategy and CTV
  • Bylines in MediaPost on identity and the future of digital advertising
  • Thought leadership articles published via Illumin/AcuityAds on journey advertising