Scott Sellers
Scott Sellers is the co-founder and CEO of Azul Systems, a company he helped build into a leading provider of Java runtime and cloud-native JVM solutions that power mission-critical, low-latency applications across industries including AdTech. Azul's technology is widely used by ad tech platforms, DSPs, SSPs, and data management platforms that require deterministic, garbage-collection-pause-free Java performance to meet the sub-millisecond latency demands of programmatic advertising and real-time bidding environments. His work has made Azul a quiet but essential infrastructure layer for many of the largest players in digital advertising. Sellers co-founded Azul in 2002 and has led the company through multiple phases of growth, from purpose-built Java appliances to its current focus on the Azul Platform, including the Zing JVM and Zulu OpenJDK distributions. Under his leadership, Azul has become synonymous with high-performance Java, attracting customers who cannot tolerate JVM pauses that would cause bid timeouts or auction losses in programmatic ecosystems. His technical and strategic vision has positioned Azul as a critical enabler of real-time data processing at scale. Prior to founding Azul, Sellers held engineering and leadership roles in the semiconductor and systems software industries, giving him deep expertise in hardware-software co-design that informed Azul's early appliance-based approach. He holds degrees in computer science and electrical engineering and is recognized in enterprise software and cloud infrastructure circles as a long-tenured operator who has built lasting technical value in a highly specialized domain.
Last updated Sep 27, 2026 by the ATDb Editorial Team
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- Years in industry
- 22 years
Bio
Scott Sellers is the co-founder and CEO of Azul Systems, a company he helped build into a leading provider of Java runtime and cloud-native JVM solutions that power mission-critical, low-latency applications across industries including AdTech. Azul's technology is widely used by ad tech platforms, DSPs, SSPs, and data management platforms that require deterministic, garbage-collection-pause-free Java performance to meet the sub-millisecond latency demands of programmatic advertising and real-time bidding environments. His work has made Azul a quiet but essential infrastructure layer for many of the largest players in digital advertising. Sellers co-founded Azul in 2002 and has led the company through multiple phases of growth, from purpose-built Java appliances to its current focus on the Azul Platform, including the Zing JVM and Zulu OpenJDK distributions. Under his leadership, Azul has become synonymous with high-performance Java, attracting customers who cannot tolerate JVM pauses that would cause bid timeouts or auction losses in programmatic ecosystems. His technical and strategic vision has positioned Azul as a critical enabler of real-time data processing at scale. Prior to founding Azul, Sellers held engineering and leadership roles in the semiconductor and systems software industries, giving him deep expertise in hardware-software co-design that informed Azul's early appliance-based approach. He holds degrees in computer science and electrical engineering and is recognized in enterprise software and cloud infrastructure circles as a long-tenured operator who has built lasting technical value in a highly specialized domain.
Expertise & education
Expertise
Education
- BS, Computer Science and Electrical Engineering, MIT
Speaking topics
Recognition
Notable achievements
- Co-founded Azul Systems in 2002 and scaled it into a leading JVM and Java runtime company used by major AdTech platforms
- Led development of the Zing JVM with C4 garbage collector, eliminating GC pauses critical for real-time bidding latency requirements
- Grew Azul's Zulu OpenJDK distribution into one of the most widely deployed certified OpenJDK builds globally
- Guided Azul through a successful transition from hardware appliances to a pure software and cloud model