Skip to content
SL

Sarah Longwell

Operator

Sarah Longwell is the CEO and publisher of The Bulwark, a center-right media outlet founded in 2018 that publishes political commentary, podcasts, and journalism from a Never Trump conservative perspective. She is one of the most prominent voices in the anti-Trump Republican movement and has built The Bulwark into a significant independent media brand with a loyal subscriber base and a robust podcast network. As publisher, she oversees a media operation that relies on reader-supported revenue and advertising, positioning it as an editorially independent outlet. Beyond her media role, Longwell is a Republican political strategist and the founder of Republican Voters Against Trump, a project that ran video testimonials from disaffected Republicans during the 2020 election cycle. She is also the executive director of Defending Democracy Together, a nonprofit advocacy organization. She is widely recognized for her ongoing focus group research with Republican and swing voters, which she shares through her podcast 'The Focus Group' and frequent media appearances on outlets including MSNBC and CNN. Longwell has become a go-to analyst for understanding the psychology of Republican voters, particularly those who continue to support Donald Trump despite controversies. Her dual role as a media operator and political strategist makes her an unusual figure who both covers and participates in the political landscape she reports on.

Last updated Nov 14, 2026 by ATDb automated enrichment

Role
CEO and publisher
Company
The Bulwark
Based
Washington, DC, USA

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Sarah Longwell is the CEO and publisher of The Bulwark, a center-right media outlet founded in 2018 that publishes political commentary, podcasts, and journalism from a Never Trump conservative perspective. She is one of the most prominent voices in the anti-Trump Republican movement and has built The Bulwark into a significant independent media brand with a loyal subscriber base and a robust podcast network. As publisher, she oversees a media operation that relies on reader-supported revenue and advertising, positioning it as an editorially independent outlet. Beyond her media role, Longwell is a Republican political strategist and the founder of Republican Voters Against Trump, a project that ran video testimonials from disaffected Republicans during the 2020 election cycle. She is also the executive director of Defending Democracy Together, a nonprofit advocacy organization. She is widely recognized for her ongoing focus group research with Republican and swing voters, which she shares through her podcast 'The Focus Group' and frequent media appearances on outlets including MSNBC and CNN. Longwell has become a go-to analyst for understanding the psychology of Republican voters, particularly those who continue to support Donald Trump despite controversies. Her dual role as a media operator and political strategist makes her an unusual figure who both covers and participates in the political landscape she reports on.

Expertise & education

Expertise

Political MediaIndependent Media PublishingPodcast NetworksFocus Group ResearchPolitical StrategyConservative MediaVoter ResearchSubscription Media

Speaking topics

Republican voter psychologyThe future of conservatismIndependent media and press freedomFocus group methodology and voter researchAnti-Trump political strategy

Recognition

Notable achievements

  • Built The Bulwark into a financially sustainable independent media outlet with a large podcast network and subscriber base
  • Founded Republican Voters Against Trump, which produced widely circulated video testimonials during the 2020 presidential election
  • Hosts 'The Focus Group' podcast, recognized as a distinctive source of qualitative voter research

Publications

  • The Bulwark (publisher)