Sandy Douglas

Sandy Douglas is best known as a veteran consumer packaged goods executive whose career has spanned some of the most iconic brands in the industry. He currently serves as President and CEO of UNFI (United Natural Foods, Inc.), one of North America's largest wholesale distributors of natural, organic, and specialty foods, where he has focused on operational transformation and strengthening the company's retail and supplier partnerships. Douglas spent the bulk of his career at The Coca-Cola Company, where he rose to become President of Coca-Cola North America, overseeing the company's largest market and driving significant revenue and brand strategy initiatives. His tenure at Coca-Cola gave him deep expertise in large-scale consumer marketing, retail relationships, and supply chain dynamics — experience he has brought to bear in his leadership at UNFI. While Douglas is not primarily an AdTech figure, his relevance to the space lies in his leadership of major retail and distribution enterprises that are increasingly central to retail media networks and commerce-driven advertising. His work at UNFI intersects with the growing importance of shopper data, retail media, and CPG brand investment in digital advertising ecosystems.

Last updated Jul 10, 2026 by ATDb automated enrichment