Sameer Amin

Sameer Amin is a senior marketing and media executive at Reckitt, the global consumer goods company behind brands such as Dettol, Nurofen, and Durex. In his role, he oversees media strategy, digital marketing, and programmatic advertising investments across Reckitt's portfolio, working to connect data-driven audience targeting with measurable brand outcomes at scale. He is recognized within the CPG and AdTech communities for championing transparent, accountable media buying practices and for pushing the industry toward more rigorous measurement standards. Amin has built his career at the intersection of brand marketing and digital media, with experience spanning media planning, programmatic buying, and marketing technology. His work at Reckitt has involved navigating the evolving identity landscape, including the deprecation of third-party cookies, and evaluating emerging solutions such as clean rooms and first-party data strategies to future-proof the company's media investments. He is an active voice in industry conversations around brand safety, media transparency, and the role of technology in modern marketing, occasionally participating in industry forums and events. His influence is primarily as an operator and practitioner within the AdTech ecosystem, representing the buy-side perspective of a major global advertiser.

Last updated Jul 10, 2026 by ATDb automated enrichment