Sajeeda Merali

Sajeeda Merali is the Chief Executive Officer of the Professional Publishers Association (PPA), the UK trade body representing magazine and specialist media publishers. In this role, she is a prominent advocate for the publishing industry on issues ranging from digital advertising policy and data privacy to content monetisation and the evolving relationship between publishers and platforms. She has been a consistent voice in debates around the sustainability of the open web, publisher revenues, and the impact of regulatory changes such as GDPR and the deprecation of third-party cookies on media businesses. Merali joined the PPA having built a career in media and publishing, and has led the organisation through a period of significant transformation in the advertising ecosystem. Under her leadership, the PPA has engaged actively with issues including programmatic advertising standards, brand safety, and the need for greater transparency in the digital supply chain — all of which directly affect publisher members' ability to generate revenue from advertising. She has represented publisher interests in conversations with regulators, platforms, and industry bodies including the IAB UK and the CMA. As a thought leader, Merali regularly speaks at industry events and contributes to policy discussions affecting specialist media. Her work sits at the intersection of editorial integrity, commercial sustainability, and advertising technology, making her a respected figure among both publishers and the broader AdTech community in the UK and Europe.

Last updated Jun 24, 2026 by ATDb automated enrichment