Ryan O'Hara

Ryan O'Hara serves as Chief Revenue Officer at TripleLift, a leading native advertising platform and supply-side platform (SSP) known for its innovative approach to blending ads seamlessly into premium publisher content. In this role, he is responsible for driving the company's overall revenue strategy, overseeing sales and partnerships, and expanding TripleLift's footprint across the programmatic advertising ecosystem. His focus on native ad formats and header bidding solutions has positioned TripleLift as a differentiated player in a competitive SSP landscape. O'Hara brings significant experience in AdTech revenue leadership, having navigated the industry through major shifts including the rise of header bidding, the growth of programmatic direct, and increasing demand for brand-safe, high-quality ad environments. His work at TripleLift has centered on building scalable revenue operations that serve both premium publishers seeking meaningful monetization and advertisers seeking engaged audiences through contextually relevant formats. As a senior revenue executive in the AdTech space, O'Hara is recognized for his ability to align product innovation with commercial outcomes, helping TripleLift compete against larger SSPs by emphasizing format quality and publisher relationships. His leadership reflects a broader industry trend toward value-driven programmatic solutions over pure scale and volume.

• Scaled TripleLift's revenue operations as CRO, helping the company grow into one of the top independent SSPs in the programmatic ecosystem
• Championed native advertising as a premium, brand-safe alternative to standard display formats within programmatic channels