Russ Fradin

Operator

Russ Fradin is CEO and co-founder of Larridin. A serial entrepreneur, he previously co-founded and led Adify, a vertical advertising-network platform, and co-founded the employee-communications company Dynamic Signal.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role

CEO & Co-Founder

Company

Larridin

Based

New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry: 20 years

Expertise & education

Expertise

Addressable TV AdvertisingConnected TV (CTV)Linear TV AdvertisingCross-Platform MeasurementAttribution SolutionsProgrammatic AdvertisingMedia and Technology InvestmentsAudience Targeting

Speaking topics

The convergence of linear TV and CTV advertisingAddressable television at scaleCross-platform measurement and attributionThe future of TV advertising technology

Recognition

Notable achievements

Led Canoe's expansion of addressable TV advertising capabilities across linear and streaming platforms
Helped position Canoe as a key infrastructure provider for data-driven television advertising measurement