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Russ Fradin
CEO & Co-Founder at Larridin
Fradin is known for leading Canoe's efforts to bridge linear TV and CTV advertising through addressable targeting infrastructure and cross-platform measurement solutions.
Last updated May 30, 2026 by the ATDb Editorial Team
Bio
Russ Fradin is CEO and co-founder of Larridin. A serial entrepreneur, he previously co-founded and led Adify, a vertical advertising-network platform, and co-founded the employee-communications company Dynamic Signal.
Previous Roles
CEO & Co-Founder
Adify (prior)
Co-Founder
Dynamic Signal (prior)
Expertise
Addressable TV AdvertisingConnected TV (CTV)Linear TV AdvertisingCross-Platform MeasurementAttribution SolutionsProgrammatic AdvertisingMedia and Technology InvestmentsAudience Targeting
Notable Achievements
- Led Canoe's expansion of addressable TV advertising capabilities across linear and streaming platforms
- Helped position Canoe as a key infrastructure provider for data-driven television advertising measurement
Speaking Topics
The convergence of linear TV and CTV advertisingAddressable television at scaleCross-platform measurement and attributionThe future of TV advertising technology
Connections