Russ Fradin

Russ Fradin is best known as a senior operator at the intersection of television and digital advertising, currently serving as President of Canoe, a company that provides addressable TV advertising and measurement infrastructure to the cable and streaming ecosystem. At Canoe, Fradin has played a central role in scaling the company's capabilities to enable data-driven, targeted advertising across both linear and connected TV platforms, helping advertisers navigate the increasingly fragmented television landscape with precision and accountability. Before joining Canoe, Fradin held senior roles at Blackstone, the global investment firm, where he focused on media and technology investments, bringing a dealmaker's perspective to the AdTech and media sectors. His career spans multiple decades and reflects a consistent focus on the transformation of television advertising from broad-reach, demo-based buying toward addressable, measurable, and audience-first approaches. Fradin is regarded in the industry as a pragmatic operator who understands both the technical infrastructure and the business dynamics required to modernize TV advertising. His work at Canoe positions him at a critical juncture in the industry, as programmers, distributors, and advertisers collectively work to unify measurement standards and unlock the full potential of addressable television at scale.

• Led Canoe's expansion of addressable TV advertising capabilities across linear and streaming platforms
• Helped position Canoe as a key infrastructure provider for data-driven television advertising measurement