RL
Rowena Luk
Founder
Female co-founders in AdTech infrastructure are rare and underrepresented in most databases. Luk's work building retail media ad-serving infrastructure at a sub-100-person company exemplifies the long-tail coverage gap this database should address.
Role: Co-Founder & Chief Product OfficerCompany: Kevel
Last updated Jul 10, 2026 by the ATDb Editorial Team
Bio
Rowena Luk co-founded Kevel (formerly Adzerk), a retail media and ad serving API platform that enables brands and retailers to build custom ad networks. She leads product strategy for a platform increasingly used by retail media networks seeking to stand up first-party ad infrastructure without relying on walled gardens. Kevel has positioned itself as a key infrastructure player in the fast-growing retail media segment.
Expertise & education
Expertise
Retail MediaAd Serving InfrastructureAPI-First AdTechProduct Strategy