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Rowena Lam

Standards Setter

Rowena Lam is a privacy and data standards specialist at IAB Tech Lab, the global technical standards body for the digital advertising industry. In her role she works on developing and advancing technical specifications and frameworks that govern how personal data and identity are handled across the programmatic advertising ecosystem, including initiatives related to consent signaling and privacy-preserving technologies. Lam has been involved in IAB Tech Lab's work on key industry standards including the Global Privacy Platform (GPP) and related consent management infrastructure, helping translate complex regulatory requirements into implementable technical specifications for publishers, advertisers, and technology vendors. Her work sits at the intersection of privacy law, data governance, and ad tech engineering.

Company: IAB Tech LabBased: New York, New York, United States

Last updated Nov 10, 2026 by ATDb automated enrichment

AI-drafted from public sources1 source cited

Years in industry
8 years

Bio

Rowena Lam is a privacy and data standards specialist at IAB Tech Lab, the global technical standards body for the digital advertising industry. In her role she works on developing and advancing technical specifications and frameworks that govern how personal data and identity are handled across the programmatic advertising ecosystem, including initiatives related to consent signaling and privacy-preserving technologies. Lam has been involved in IAB Tech Lab's work on key industry standards including the Global Privacy Platform (GPP) and related consent management infrastructure, helping translate complex regulatory requirements into implementable technical specifications for publishers, advertisers, and technology vendors. Her work sits at the intersection of privacy law, data governance, and ad tech engineering.

Expertise & education

Expertise

Privacy StandardsData GovernanceConsent ManagementGlobal Privacy Platform (GPP)Identity FrameworksProgrammatic AdvertisingDigital Advertising RegulationTechnical Standards Development

Speaking topics

Privacy-preserving advertising technologiesConsent management and signal passingGlobal Privacy Platform implementationData governance in digital advertising

Recognition

Notable achievements

  • Contributed to the development and rollout of the Global Privacy Platform (GPP) at IAB Tech Lab
  • Helped shape technical consent signaling standards adopted across the digital advertising industry