Rotem Dar

Founder

As CTO and co-founder of a leading in-game advertising platform, Dar represents the rapidly growing gaming AdTech vertical that remains underrepresented in most industry databases.

Role: Co-Founder & CTOCompany: Anzu.io

Last updated Jul 16, 2026 by the ATDb Editorial Team

Bio

Rotem Dar co-founded Anzu.io, a leading in-game advertising platform that enables programmatic ad delivery within video game environments across console, PC, and mobile. He leads the technical architecture for blending native ads into gaming content without disrupting player experience. Anzu has raised significant funding and partnered with major game publishers and DSPs to scale in-game programmatic inventory.

Expertise & education

Expertise

In-game advertisingProgrammatic creativeGaming ad tech