Rob Wade

Rob Wade is the Chief Executive Officer of Fox Entertainment, a position he has held since 2022. He oversees the network's entertainment programming strategy, including its dominant unscripted slate and scripted content. Fox Entertainment is a major US broadcast network and content company, and Wade leads its creative and business direction at a time when the network has pursued an aggressive independent content strategy following its separation from 21st Century Fox's film and cable assets. Wade is widely credited with being the architect of Fox's unscripted programming dominance. He was instrumental in bringing The Masked Singer to the United States from its South Korean format origins, a move that became one of the most significant unscripted hits of the late 2010s and revitalized primetime competition programming. He also oversaw the revival of American Idol at Fox and later its continuation, cementing the network's identity in event television. Before becoming CEO, Wade served as President of Alternative Entertainment at Fox Entertainment, where he built the network's unscripted and alternative programming portfolio. His background is rooted in television production and format development, with earlier career experience in the UK television industry before moving to the United States.

Last updated Oct 11, 2026 by ATDb automated enrichment