Rob Master

Rob Master is a seasoned CPG marketing and media executive recognized for his leadership in building data-driven advertising strategies at major consumer brands. At Edgewell Personal Care — home to brands like Schick, Wilkinson Sword, Banana Boat, and Playtex — he oversees media investment, consumer engagement, and the integration of digital and programmatic capabilities into the company's broader marketing ecosystem. His work bridges traditional brand marketing with modern AdTech infrastructure, making him a respected voice among brand-side practitioners navigating the evolving media landscape. Prior to Edgewell, Master held senior media and marketing roles at Unilever, where he spent a significant portion of his career managing large-scale media budgets and helping to shape the company's approach to digital transformation, viewability standards, and brand safety. His tenure at Unilever coincided with the industry's pivotal debates around ad fraud, transparency, and programmatic accountability, and he was an active participant in industry-level conversations on these topics through organizations like the ANA and IAB. Master is regarded as a thoughtful operator on the brand side of AdTech, advocating for greater transparency from media partners and technology vendors. He has contributed to industry working groups and spoken at marketing and media conferences on topics including media measurement, brand safety, and the evolving role of data in consumer engagement strategies.

Last updated Aug 25, 2026 by ATDb automated enrichment