Rich Routman

Rich Routman is a seasoned digital media and advertising technology executive best known for his leadership in scaling revenue and monetization strategies at the intersection of sports, content, and programmatic advertising. As President of Minute Media, the global sports and entertainment content company behind properties like The Players' Tribune, FanSided, and 90min, Routman oversees commercial operations and has been instrumental in driving the company's growth as a major digital publisher in the sports vertical. His work has helped position Minute Media as a significant player in the premium programmatic advertising marketplace. Prior to Minute Media, Routman served as President of Perform Media (now DAZN Media), where he led U.S. commercial operations for one of the world's largest sports media companies. His career has spanned senior revenue and business development roles across digital media, giving him deep expertise in publisher monetization, branded content, and audience-based advertising solutions. He has consistently focused on building scalable revenue engines for content-driven media businesses. Routman is recognized in the AdTech and digital media community for his ability to bridge premium content with sophisticated advertising technology solutions, helping publishers maximize yield while maintaining editorial integrity. He is a frequent voice on topics including the future of sports media monetization, programmatic advertising for premium publishers, and the evolving landscape of digital content distribution.

Last updated Jul 10, 2026 by ATDb automated enrichment