Rich Kleiman

Rich Kleiman is best known as the co-founder of Boardroom, a sports business and media company he launched alongside NBA superstar Kevin Durant. Boardroom operates at the crossroads of sports, entertainment, and brand strategy, producing original content, brokering high-profile partnerships, and advising athletes and brands on business development. While not a traditional AdTech operator, Kleiman has become a significant figure in the branded content, sports media, and athlete-driven marketing ecosystem that increasingly intersects with digital advertising and sponsorship technology. Kleiman's career trajectory includes years as a music industry executive before transitioning to sports management and entrepreneurship. He served as Kevin Durant's manager through Thirty Five Ventures, the holding company he co-founded with Durant, which has made investments across media, technology, and consumer brands. This background gave him deep experience in deal-making, brand building, and the monetization of personal brands at scale — competencies that are increasingly central to modern digital marketing and advertising strategies. Through Boardroom, Kleiman has built a media platform that covers sports business news, athlete investments, and brand partnerships, positioning it as a destination for industry insiders and fans alike. His work reflects a broader industry shift toward athlete-led media companies that compete directly with traditional publishers for advertising dollars and brand sponsorship budgets, making him a notable figure in the evolving sports media and marketing landscape.

Last updated Jun 24, 2026 by ATDb automated enrichment