Radhika Duggal

Radhika Duggal is a senior marketing executive recognized for her ability to bridge brand strategy with data-driven, performance-oriented marketing at scale. As CMO of Major League Soccer, she leads the league's marketing vision at a pivotal moment of growth for soccer in the United States, leveraging audience segmentation, digital media, and partnership marketing to expand MLS's fan base and commercial footprint. Her work sits at the intersection of sports, media, and modern advertising technology, making her a notable voice on how major sports properties can harness first-party data and digital channels. Prior to MLS, Duggal held senior marketing roles at major financial institutions, most notably at JPMorgan Chase, where she led marketing for consumer and community banking. In that capacity, she oversaw large-scale digital advertising campaigns, customer acquisition strategies, and data-driven personalization efforts — giving her deep fluency in programmatic advertising, audience targeting, and the responsible use of consumer data. Her background in financial services marketing, one of the most data-intensive and compliance-sensitive verticals in AdTech, shaped her sophisticated understanding of identity resolution and privacy-first marketing. Duggal is regarded as a practitioner-leader who brings analytical rigor to brand building, a combination that is increasingly valued as sports media rights and streaming reshape how leagues engage fans. She has spoken publicly on topics including inclusive marketing, data-driven brand strategy, and the evolving sports media landscape.

Last updated Sep 27, 2026 by the ATDb Editorial Team