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Pranay Gupta

Operator

Pranay Gupta is best known as a co-founder of Optable, a privacy-first data collaboration platform built to help publishers, advertisers, and data owners work together in a cookieless world. Optable's clean room and data connectivity infrastructure has positioned it as a forward-thinking solution to the industry's identity crisis, earning recognition among the more technically rigorous responses to the deprecation of third-party cookies. Prior to founding Optable, Gupta held senior engineering and product leadership roles at major AdTech companies, where he developed deep expertise in identity resolution, data infrastructure, and programmatic advertising systems. His technical background distinguishes him from many AdTech founders, giving Optable a strong engineering-first culture focused on privacy-preserving computation and interoperability. Gupta is a recognized voice in the AdTech community on topics including data clean rooms, privacy-enhancing technologies, and the future of audience addressability. He has contributed to industry conversations around post-cookie identity frameworks and the technical standards needed to make privacy-safe data collaboration scalable and practical.

Last updated May 30, 2026 by the ATDb Editorial Team

Role
Co-Founder
Company
Optable
Based
Montreal, Quebec, Canada
Years in industry
15 years

Bio

Pranay Gupta is best known as a co-founder of Optable, a privacy-first data collaboration platform built to help publishers, advertisers, and data owners work together in a cookieless world. Optable's clean room and data connectivity infrastructure has positioned it as a forward-thinking solution to the industry's identity crisis, earning recognition among the more technically rigorous responses to the deprecation of third-party cookies. Prior to founding Optable, Gupta held senior engineering and product leadership roles at major AdTech companies, where he developed deep expertise in identity resolution, data infrastructure, and programmatic advertising systems. His technical background distinguishes him from many AdTech founders, giving Optable a strong engineering-first culture focused on privacy-preserving computation and interoperability. Gupta is a recognized voice in the AdTech community on topics including data clean rooms, privacy-enhancing technologies, and the future of audience addressability. He has contributed to industry conversations around post-cookie identity frameworks and the technical standards needed to make privacy-safe data collaboration scalable and practical.

Career

  • Senior Engineering/Product Leadership

    AdTech industry (specific companies not publicly confirmed) · prior to 2020

Expertise & education

Expertise

Data Clean RoomsPrivacy-Enhancing TechnologiesIdentity ResolutionData Collaboration PlatformsProgrammatic AdvertisingPost-Cookie AdvertisingData InfrastructureFirst-Party Data Strategy

Speaking topics

Privacy-first advertising infrastructureData clean rooms and secure data collaborationPost-cookie identity and addressabilityFirst-party data monetization

Recognition

Notable achievements

  • Co-founded Optable, one of the AdTech industry's leading privacy-first data collaboration platforms
  • Built clean room technology enabling publishers and advertisers to collaborate on audience data without exposing raw user-level data
  • Positioned Optable as a key infrastructure player in the post-third-party-cookie ecosystem