Prabhdeep Singh
Founder of a specialized ad infrastructure company enabling the retail media build-out — represents the infrastructure-layer AdTech founder axis and the retail media enablement category that is rapidly growing but underrepresented in databases.
Last updated Jul 25, 2026 by the ATDb Editorial Team
Bio
Prabhdeep Singh founded Kevel (formerly Adzerk), an API-first ad serving infrastructure company that enables brands, retailers, and platforms to build custom ad networks on top of its modular ad server technology. Kevel powers retail media ad serving for companies including Klarna and Bed Bath & Beyond, providing an alternative to Google Ad Manager for first-party ad network builders. The company represents the emerging category of infrastructure-layer AdTech enabling the retail media explosion.