Pini Yakuel

Pini Yakuel is the founder and CEO of Optimove, a customer-led marketing platform he built from the ground up into a global SaaS company serving hundreds of brands across gaming, retail, financial services, and other sectors. Under his leadership, Optimove has become known for its science-first approach to customer retention and relationship marketing, combining AI, predictive analytics, and multichannel orchestration to help marketers deliver personalized communications at scale. Yakuel founded Optimove in 2009 with a vision rooted in applying data science to CRM and retention marketing, at a time when most marketing technology was focused on acquisition rather than customer lifetime value. He has grown the company to serve clients including major gaming operators, ecommerce brands, and financial services firms, positioning Optimove as a specialist in regulated and high-churn industries where retention is critical. A frequent voice in the marketing technology space, Yakuel advocates for what he calls 'customer-led marketing' — a philosophy that prioritizes the customer's journey and preferences over channel-centric or campaign-centric approaches. He has spoken at industry events and contributed thought leadership on topics including AI in marketing, CRM strategy, and the future of personalization.

Last updated Oct 25, 2026 by ATDb automated enrichment