Piers North

Piers North is the Chief Executive Officer of Reach plc, the UK's largest commercial national and regional news publisher. Reach operates a vast portfolio of print and digital titles including the Daily Mirror, Daily Express, Daily Star, Manchester Evening News, and dozens of regional brands, making it a major force in UK media and digital advertising. As CEO, North leads the company's strategy across its publishing operations, digital transformation, and advertising revenue model. North joined Reach having previously held senior roles within the organisation, including as Chief Revenue Officer, where he was instrumental in developing Reach's data and audience strategy. He has been a key architect of Reach's 'customer value strategy', which focuses on registered users and first-party data as a foundation for its advertising proposition — a significant shift for a legacy publisher navigating the decline of third-party cookies and the broader transformation of digital media.

Last updated Oct 17, 2026 by ATDb automated enrichment