Pete Kim serves as Chief Operating Officer at MediaMath, one of the earliest and most influential independent demand-side platforms (DSPs) in the programmatic advertising ecosystem. In this role, he oversees the operational infrastructure that powers MediaMath's programmatic buying technology, helping brands and agencies execute data-driven media strategies at scale. MediaMath was a foundational force in establishing programmatic advertising as a mainstream practice, and Kim's operational leadership has been integral to sustaining that legacy amid an increasingly competitive landscape. Kim brings extensive experience in buy-side advertising technology, with a career focused on the intersection of data, media, and operational excellence. His work at MediaMath has spanned the evolution of programmatic from early real-time bidding infrastructure through the more complex identity and privacy challenges that define the modern era. He has been involved in navigating the platform through significant industry shifts, including the deprecation of third-party cookies and the rise of alternative identity solutions. As a senior operator within one of programmatic advertising's most storied independent platforms, Kim represents the operational backbone that translates cutting-edge adtech capabilities into reliable, scalable business outcomes for clients. His tenure at MediaMath places him among a cohort of executives who helped define how programmatic advertising is bought and managed on the buy side.
Last updated Mar 28, 2026 by ATDb automated enrichment
- Years in industry
- 15 years
Bio
Pete Kim serves as Chief Operating Officer at MediaMath, one of the earliest and most influential independent demand-side platforms (DSPs) in the programmatic advertising ecosystem. In this role, he oversees the operational infrastructure that powers MediaMath's programmatic buying technology, helping brands and agencies execute data-driven media strategies at scale. MediaMath was a foundational force in establishing programmatic advertising as a mainstream practice, and Kim's operational leadership has been integral to sustaining that legacy amid an increasingly competitive landscape. Kim brings extensive experience in buy-side advertising technology, with a career focused on the intersection of data, media, and operational excellence. His work at MediaMath has spanned the evolution of programmatic from early real-time bidding infrastructure through the more complex identity and privacy challenges that define the modern era. He has been involved in navigating the platform through significant industry shifts, including the deprecation of third-party cookies and the rise of alternative identity solutions. As a senior operator within one of programmatic advertising's most storied independent platforms, Kim represents the operational backbone that translates cutting-edge adtech capabilities into reliable, scalable business outcomes for clients. His tenure at MediaMath places him among a cohort of executives who helped define how programmatic advertising is bought and managed on the buy side.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Served as COO of MediaMath, one of the original and most influential independent DSPs in programmatic advertising history
- Helped lead MediaMath's operational strategy through major industry transitions including cookie deprecation and identity signal loss