P
Peggy Anne Salz
Chief Analyst and Founder at MobileGroove
Mobile marketing strategy and AdTech analysis through MobileGroove
AnalystFrankfurt, Germany25+ years in industry
Last updated May 31, 2026 by the ATDb Editorial Team
Bio
Peggy Anne Salz is the Founder and Chief Analyst of MobileGroove, a research and content platform focused on mobile marketing and AdTech. With a career spanning more than two decades, she has contributed analysis and commentary to Forbes and Mobile Marketing Magazine, establishing herself as a trusted voice for brands, agencies, and technology vendors navigating the mobile ecosystem.
Previous Roles
Author and Mobile Industry Analyst
Freelance / Independent (2000-2012)
Contributing Analyst
Forbes (2012-present)
Contributing Editor
Mobile Marketing Magazine (2010-present)
Expertise
Mobile AdvertisingIn-App MonetizationProgrammatic AdvertisingApp MarketingMobile Video AdvertisingMobile Marketing StrategyAdTech Content StrategyApp Economy Analysis
Notable Achievements
- Founded MobileGroove, a widely cited mobile marketing research and content platform with global readership
- Co-authored multiple books on mobile marketing and the app economy
- Regular contributor to Forbes covering mobile advertising and marketing technology
- Produced and hosted long-running video and podcast interview series featuring senior AdTech and mobile marketing executives
- Frequent keynote speaker and moderator at Mobile World Congress and Dmexco
Speaking Topics
Mobile Advertising TrendsIn-App Monetization StrategiesProgrammatic Buying in MobileApp Marketing and User AcquisitionMobile Video and Connected TV ConvergenceThe Future of the App Economy
Publications
- Forbes
- VentureBeat
- Mobile Marketing Magazine
- MobileGroove (proprietary research and analysis)
- Co-author: 'The Everything Guide to Mobile Apps' (Adams Media)
Advisory Roles
Various mobile AdTech and app marketing companies (specific names not publicly confirmed)