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Peggy Anne Salz

Analyst

Peggy Anne Salz is the Founder and Chief Analyst of MobileGroove, a research and content platform focused on mobile marketing and AdTech. With a career spanning more than two decades, she has contributed analysis and commentary to Forbes and Mobile Marketing Magazine, establishing herself as a trusted voice for brands, agencies, and technology vendors navigating the mobile ecosystem.

Last updated Oct 10, 2026 by ATDb automated enrichment

Role
Founder
Company
MobileGroove
Based
Munich, Germany

AI-drafted from public sources1 source cited

Years in industry
25 years

Bio

Peggy Anne Salz is the Founder and Chief Analyst of MobileGroove, a research and content platform focused on mobile marketing and AdTech. With a career spanning more than two decades, she has contributed analysis and commentary to Forbes and Mobile Marketing Magazine, establishing herself as a trusted voice for brands, agencies, and technology vendors navigating the mobile ecosystem.

Expertise & education

Expertise

Mobile MarketingAdTech AnalysisMobile User AcquisitionApp MarketingProgrammatic AdvertisingMobile Measurement and AttributionData Privacy in MobileContent Strategy and Thought Leadership

Speaking topics

Mobile Marketing StrategyApp User Acquisition and RetentionAdTech and Programmatic AdvertisingData Privacy and Mobile MeasurementThe Future of Mobile Engagement

Recognition

Notable achievements

  • Founded MobileGroove, a leading independent research and content platform covering mobile marketing and AdTech
  • Long-term contributor to Forbes covering mobile marketing and technology trends
  • Produced extensive podcast interview series with senior mobile industry executives
  • Recognized speaker and moderator at major mobile and AdTech industry conferences globally

Publications

  • Forbes (contributor)
  • Mobile Marketing Magazine (contributor)
  • MobileGroove research reports and analysis