Chief Analyst and Founder at MobileGroove
Salz is known for her deep expertise in mobile advertising and app monetization, and for her prolific output as an analyst, journalist, and podcast host who makes AdTech accessible to practitioners and executives alike.
Last updated Feb 27, 2026 by AI Enrichment
Peggy Anne Salz is one of the most recognized voices in mobile marketing and AdTech, best known for her ability to translate complex mobile advertising technology into actionable strategy for brands, agencies, and technology vendors. As the founder and Chief Analyst of MobileGroove, she has built a globally respected research and content platform that covers mobile advertising, in-app monetization, programmatic buying, and app marketing — making her a go-to resource for executives navigating the mobile ecosystem. Over more than two decades, Salz has cultivated a distinctive role as both analyst and storyteller, contributing regularly to Forbes, VentureBeat, and Mobile Marketing Magazine, and producing video interview series and podcasts that spotlight innovation across the mobile marketing landscape. Her work bridges the gap between technical AdTech developments and practical marketing application, giving her content broad appeal across the industry spectrum from startups to enterprise brands. Salz is a prolific conference speaker and moderator, appearing regularly at Mobile World Congress, Dmexco, and mobile marketing summits globally. She is also a published author, having co-authored books on mobile marketing and app economy trends. Her influence extends through advisory relationships with AdTech and mobile technology companies, where she helps shape product positioning and go-to-market strategy.
Freelance / Independent (2000-2012)
Forbes (2012-present)
Mobile Marketing Magazine (2010-present)