Paul Sobel

Paul Sobel is a seasoned AdTech and data industry executive known for his expertise in audience data, identity resolution, and data-driven marketing solutions. At Dataline, he leads revenue strategy and go-to-market efforts, helping brands and agencies leverage high-quality consumer data assets in a privacy-conscious, post-cookie landscape. His work sits at the intersection of data quality, addressability, and performance marketing. Sobel has built his career across multiple data and media companies, developing deep expertise in how first-, second-, and third-party data can be activated across programmatic channels. He has worked with publishers, advertisers, and data providers to build scalable data strategies that align with evolving privacy regulations and industry standards. Throughout his career, Sobel has been recognized as a practitioner who bridges the gap between data science and commercial strategy, helping organizations understand the tangible value of data assets in driving measurable advertising outcomes. His focus on identity and audience quality has made him a relevant voice as the industry navigates signal loss and the deprecation of third-party cookies.

Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026