Patricia Corsi

Patricia Corsi is a senior marketing executive best known for driving digital and data-led transformation within large consumer goods organizations. As CMO of Kimberly-Clark, she oversees global marketing strategy for iconic brands including Huggies, Kleenex, and Scott, with a strong emphasis on leveraging first-party data, precision targeting, and modern media investment to connect with consumers at scale. Her work sits at the intersection of brand marketing and AdTech, particularly in how large advertisers are rethinking their relationships with media platforms, agencies, and data ecosystems in a post-cookie world. Before joining Kimberly-Clark, Corsi held senior marketing leadership roles at Bayer and Heineken, where she built a reputation for integrating digital capabilities into traditional brand-building frameworks. At Heineken, she served as Global Chief Marketing and Innovation Officer, leading campaigns and platform strategies across dozens of markets and championing the use of data and technology to personalize consumer experiences at scale. Her career spans multiple continents and categories, giving her a uniquely global perspective on how advertising technology must adapt to diverse regulatory and cultural environments. Corsi is recognized as a vocal advocate for marketing effectiveness, responsible media investment, and the evolving role of the CMO in driving business growth. She has spoken at major industry forums about the need for marketers to take greater ownership of their data strategies and media supply chains, making her a relevant and influential voice in conversations about brand safety, transparency, and the future of digital advertising.

Last updated Jul 10, 2026 by ATDb automated enrichment