Skip to content
ATDbbeta
PH

Pam Horan

Standards Setter

Pam Horan is Co-Founder at Horan MediaTech Advisors.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
Co-Founder
Company
Horan MediaTech Advisors
Based
New York, New York, United States
Years in industry
20 years

Expertise & education

Expertise

Cross-Platform MeasurementAudience Measurement StandardsOnline Behavioral AdvertisingConsumer Privacy and Self-RegulationAdChoices / OBA TransparencyIdentity ResolutionMedia MeasurementIndustry Self-Regulatory Frameworks

Speaking topics

Cross-platform and cross-media measurementConsumer privacy and advertising self-regulationThe future of audience measurement in a cookieless worldIndustry collaboration and standards developmentStreaming and connected TV measurement

Recognition

Notable achievements

  • Led the Digital Advertising Alliance's AdChoices self-regulatory program, establishing industry-wide transparency and opt-out standards for online behavioral advertising
  • Grew CIMM into a leading cross-industry forum for advancing unified measurement standards across linear, streaming, and digital platforms
  • Helped develop foundational privacy frameworks for digital advertising that influenced subsequent regulatory and industry policy discussions