Orsolya Szabo

Executive

Agency holdco programmatic leader in an underrepresented Eastern European market; fills geographic diversity, agency ad-ops, and non-US long-tail axes.

Role: Head of Programmatic StrategyCompany: GroupM Hungary / Central Eastern Europe

Last updated Aug 22, 2026 by the ATDb Editorial Team

Bio

Orsolya Szabo leads programmatic strategy and trading operations for GroupM across Central Eastern European markets, with expertise in programmatic buying frameworks, brand safety governance, and regional DSP partnerships. She represents the underserved CEE region in the global programmatic ecosystem.

Expertise & education

Expertise

Programmatic StrategyAgency TradingCEE Market Development