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Oren Harnevo

Co-Founder and CEO at Placements.io

Co-founding Extreme Reach and Placements.io, with a distinctive focus on building operational infrastructure and workflow tools for the publisher and media side of the advertising ecosystem.

OperatorNew York, New York, United States18+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Oren Harnevo is a serial entrepreneur who has built multiple companies at the intersection of advertising technology and media operations. He is best known as the co-founder and CEO of Placements.io, an order management system (OMS) and ad sales platform purpose-built to modernize the direct advertising workflow for publishers and media companies. Placements.io addresses a critical but often underserved layer of the ad stack — the operational infrastructure that connects ad sales teams, trafficking, and billing — bringing modern SaaS design principles to a space long dominated by legacy systems. Prior to Placements.io, Harnevo co-founded Extreme Reach, a platform focused on creative asset management and ad delivery for television and digital video. Extreme Reach grew into a significant player in the ad delivery and talent payment space, serving major brands and agencies. His track record of identifying operational pain points in the advertising ecosystem and building scalable software solutions around them has established him as a respected builder in AdTech. Harnevo's focus on ad operations infrastructure — order management, proposal generation, and direct deal workflows — reflects a deep understanding of the publisher-side challenges that programmatic advertising has not fully solved. His work at Placements.io positions him as a key voice in the ongoing modernization of direct media sales, a segment that still represents substantial revenue for premium publishers.

Previous Roles

Co-Founder

Extreme Reach (2008-2016)

Expertise
Order Management Systems (OMS)Direct Ad Sales PlatformsAd OperationsPublisher TechnologyAd DeliveryCreative Asset ManagementMedia Workflow AutomationDirect Deal Infrastructure
Notable Achievements
  • Co-founded Extreme Reach, which grew into a leading creative asset management and ad delivery platform serving major brands and agencies
  • Founded Placements.io to modernize legacy order management systems for premium publishers and media companies
  • Built multiple venture-backed AdTech companies addressing operational gaps in the advertising supply chain
Speaking Topics
Modernizing direct ad sales and order managementPublisher-side ad operations and workflow automationThe future of direct deals in a programmatic-first worldBuilding AdTech infrastructure companies