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Orchid Richardson

Standards Setter

Orchid Richardson built her reputation in the digital advertising industry through her work at the Interactive Advertising Bureau (IAB), where she served as Vice President and Managing Director of the Data Center from approximately 2017 to 2020. In that role, she led industry-wide efforts around data strategy, audience measurement, and the responsible use of data in digital advertising, convening stakeholders across publishers, agencies, and technology platforms to develop standards and best practices. Prior to her time at IAB, Richardson held roles at the intersection of media, data, and digital strategy. Her work at IAB positioned her as a recognized voice on topics including data transparency, measurement, and the evolving video advertising landscape. Her current role and employer are unconfirmed.

Based: New York, New York, United States

Last updated Oct 27, 2026 by the ATDb Editorial Team

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Orchid Richardson built her reputation in the digital advertising industry through her work at the Interactive Advertising Bureau (IAB), where she served as Vice President and Managing Director of the Data Center from approximately 2017 to 2020. In that role, she led industry-wide efforts around data strategy, audience measurement, and the responsible use of data in digital advertising, convening stakeholders across publishers, agencies, and technology platforms to develop standards and best practices. Prior to her time at IAB, Richardson held roles at the intersection of media, data, and digital strategy. Her work at IAB positioned her as a recognized voice on topics including data transparency, measurement, and the evolving video advertising landscape. Her current role and employer are unconfirmed.