Olivier François

Thought Leader

Olivier François is a Strategic Advisor at Stellantis.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role

Strategic Advisor

Company

Stellantis

Based

Auburn Hills, Michigan, United States

Years in industry: 30 years

Expertise & education

Expertise

Brand StrategySuper Bowl AdvertisingAutomotive MarketingIntegrated Media PlanningCreative-Led GrowthMulti-Brand Portfolio MarketingCultural MarketingEarned Media Amplification

Education

Business and Marketing studies, France (specific institution not publicly confirmed)

Speaking topics

The role of creativity in brand building vs. performance marketingSuper Bowl advertising as a brand platformMarketing transformation in legacy automotive brandsCultural relevance and earned media in large-scale advertisingManaging multi-brand marketing portfolios

Recognition

Notable achievements

Produced Chrysler's 'Imported from Detroit' Super Bowl XLVI campaign featuring Eminem (2011), widely ranked among the greatest Super Bowl ads ever made
Led Fiat brand relaunch in North America following Fiat-Chrysler merger
Appointed Global CMO of Stellantis upon formation of the 14-brand automotive group in 2021
Orchestrated multiple consecutive high-impact Super Bowl campaigns for Chrysler/FCA brands including spots featuring Clint Eastwood and Bob Dylan
Oversaw marketing integration across 14 global automotive brands post-Stellantis merger

Awards

Cannes Lions recognition for Chrysler 'Imported from Detroit' campaignAd Age recognition as one of the most influential CMOs in automotive advertisingMultiple Effie Awards for FCA brand campaigns