Olga Osminkina-Jones

Olga Osminkina-Jones is a senior marketing executive known for her ability to blend brand-building with performance marketing and data-driven strategies across major FMCG organizations. At Flora Food Group, she serves as Chief Marketing Officer, overseeing global marketing for iconic plant-based brands including Flora, Becel, and ProActiv, with a focus on digital transformation and modern consumer engagement. Her work sits at the intersection of traditional brand marketing and contemporary programmatic and digital advertising ecosystems. Prior to Flora Food Group, Osminkina-Jones held senior marketing roles at Unilever, where she spent a significant portion of her career developing expertise in digital media, consumer insights, and integrated marketing communications. Her tenure at Unilever gave her deep exposure to large-scale media buying, data analytics, and the evolving AdTech landscape, including programmatic advertising and audience targeting at a global scale. She is recognized in the industry for championing purpose-driven marketing alongside measurable digital performance, particularly in the context of plant-based and sustainability-focused consumer brands. Her leadership style emphasizes the integration of first-party data strategies and digital media innovation within the constraints and opportunities of large multinational brand portfolios.

Last updated Jun 24, 2026 by ATDb automated enrichment