Nikos Acuna

Nikos Acuna is a programmatic advertising leader at Dotdash Meredith, where he oversees programmatic strategy and partnerships across one of the most expansive digital and print publishing portfolios in the United States. His work centers on maximizing programmatic revenue through sophisticated yield management, supply-path optimization, and cultivating strategic relationships with demand-side platforms, supply-side platforms, and data partners. He is recognized within publisher-side AdTech circles for translating complex programmatic mechanics into tangible revenue outcomes. Acuna's expertise spans the full programmatic stack, with particular depth in header bidding architecture, auction dynamics, and the evolving identity landscape. His role at Dotdash Meredith positions him at the intersection of publisher monetization and the broader ecosystem shifts driven by cookie deprecation, first-party data strategies, and SPO initiatives from major agency holding companies. As a practitioner operating at scale within a top-tier publisher, Acuna represents the operator class of AdTech professionals who shape how programmatic dollars flow through the supply chain. His focus on partnerships reflects the increasingly relationship-driven nature of programmatic trading, where direct deals and curated marketplaces are growing in strategic importance alongside open auction revenue.

• Leads programmatic strategy and partnerships across Dotdash Meredith's extensive portfolio of digital and print brands
• Known for building strategic relationships with major DSPs, SSPs, and data partners to drive publisher-side revenue growth