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Nikos Acuña

Evangelist

Nikos Acuña is a futurist, author and AI architect, currently founder of Lyrical, an AI semantic-engine and innovation lab. He is an adtech veteran: he led machine-learning innovation at Rocket Fuel from before its 2013 IPO and served as Chief Visionary at Sizmek (which acquired Rocket Fuel in 2017, before its 2019 sale to Amazon). He is the author of "Mindshare: Igniting Creativity and Innovation Through Design Intelligence."

Last updated Jun 29, 2026 by the ATDb Editorial Team

Role
Founder & AI Architect
Company
Lyrical
Based
San Francisco, California, United States
Years in industry
15 years

Bio

Nikos Acuña is a futurist, author and AI architect, currently founder of Lyrical, an AI semantic-engine and innovation lab. He is an adtech veteran: he led machine-learning innovation at Rocket Fuel from before its 2013 IPO and served as Chief Visionary at Sizmek (which acquired Rocket Fuel in 2017, before its 2019 sale to Amazon). He is the author of "Mindshare: Igniting Creativity and Innovation Through Design Intelligence."

Expertise & education

Expertise

Identity ResolutionData ConnectivityPrivacy-Safe Data ActivationFirst-Party Data StrategyData CollaborationClean RoomsProgrammatic AdvertisingB2B Marketing Strategy

Speaking topics

Privacy-safe data activationIdentity resolution in a cookieless worldData collaboration and clean roomsFirst-party data strategies for brands and publishers

Recognition

Notable achievements

  • Led marketing strategy at LiveRamp during a critical industry inflection point around third-party cookie deprecation
  • Helped position LiveRamp's RampID and Authenticated Traffic Solution as leading privacy-first identity alternatives for the open web