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Nick Pinks

Operator

Nick Pinks is the founder and CEO of Covatic, a UK-based technology company that has built a privacy-first audience intelligence platform designed to help broadcasters, publishers and media owners understand their audiences and deliver targeted advertising without processing personal data. Covatic's on-device processing approach positions it as a solution for a cookieless, post-GDPR media landscape, making Pinks a notable figure in the privacy-preserving AdTech space. Pinks founded Covatic with a background spanning technology and media, and has guided the company through partnerships with major UK broadcasters and publishers seeking compliant alternatives to third-party cookie-based targeting. Under his leadership, Covatic has worked with organisations including the BBC and other prominent media groups to deploy its audience segmentation technology at scale.

Last updated Nov 1, 2026 by ATDb automated enrichment

Role
Founder and CEO
Company
Covatic
Based
Oxford, United Kingdom

AI-drafted from public sources1 source cited

Years in industry
10 years

Bio

Nick Pinks is the founder and CEO of Covatic, a UK-based technology company that has built a privacy-first audience intelligence platform designed to help broadcasters, publishers and media owners understand their audiences and deliver targeted advertising without processing personal data. Covatic's on-device processing approach positions it as a solution for a cookieless, post-GDPR media landscape, making Pinks a notable figure in the privacy-preserving AdTech space. Pinks founded Covatic with a background spanning technology and media, and has guided the company through partnerships with major UK broadcasters and publishers seeking compliant alternatives to third-party cookie-based targeting. Under his leadership, Covatic has worked with organisations including the BBC and other prominent media groups to deploy its audience segmentation technology at scale.

Expertise & education

Expertise

Privacy-Preserving AdTechOn-Device Data ProcessingAudience IntelligenceCookieless TargetingProgrammatic AdvertisingPublisher TechnologyBroadcasting TechnologyData Privacy and Compliance

Speaking topics

Privacy-first advertising technologyCookieless audience targetingOn-device data processingThe future of broadcasting and publisher monetisation

Recognition

Notable achievements

  • Founded Covatic and developed a proprietary on-device audience intelligence platform adopted by major UK broadcasters including the BBC
  • Positioned Covatic as a leading privacy-first alternative to cookie-based audience targeting in the UK media market