Nick Gallo

Nick Gallo is the Co-Founder and CEO of Loop, a retail media technology company focused on enabling brands and retailers to drive measurable commerce outcomes through advertising. Gallo has positioned Loop at the intersection of retail media and performance advertising, a space that has seen explosive growth as brands seek closed-loop measurement and accountability in their digital spend. His work at Loop reflects a broader industry shift toward commerce-driven advertising where attribution and sales lift are central to campaign evaluation. Prior to founding Loop, Gallo built experience across digital media and advertising technology, developing expertise in programmatic advertising, retail media networks, and performance marketing. His entrepreneurial path led him to identify gaps in how brands and retailers were connecting advertising investment to actual purchase behavior, which became the founding thesis for Loop. Gallo is recognized in the AdTech community as an operator focused on the practical challenges of retail media execution — helping brands navigate the fragmented landscape of retail media networks while delivering measurable return on ad spend. His leadership at Loop reflects a hands-on, product-driven approach to solving commerce advertising challenges.

Last updated Jul 10, 2026 by ATDb automated enrichment