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Nelson Boyce

Operator

Nelson Boyce is a seasoned advertising sales leader with extensive experience across television, streaming, and digital media. At Samsung Ads, he leads ad sales efforts for one of the largest connected TV advertising platforms, leveraging Samsung's massive installed base of smart TVs and its proprietary automatic content recognition data to deliver targeted advertising solutions to brands and agencies. Boyce previously held a prominent role at YouTube/Google, where he served as Managing Director of Americas TV & Film, overseeing advertising sales relationships with major entertainment and media clients. Before that, he spent years at NBCUniversal in senior sales roles, giving him a strong foundation in both traditional broadcast and emerging digital video advertising. His career spans the evolution of television advertising from linear to streaming and connected TV, making him a well-regarded operator at the intersection of premium video content and data-driven ad sales.

Last updated Nov 6, 2026 by ATDb automated enrichment

Role
Senior Vice President, Ad Sales
Company
Samsung Ads
Based
New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Nelson Boyce is a seasoned advertising sales leader with extensive experience across television, streaming, and digital media. At Samsung Ads, he leads ad sales efforts for one of the largest connected TV advertising platforms, leveraging Samsung's massive installed base of smart TVs and its proprietary automatic content recognition data to deliver targeted advertising solutions to brands and agencies. Boyce previously held a prominent role at YouTube/Google, where he served as Managing Director of Americas TV & Film, overseeing advertising sales relationships with major entertainment and media clients. Before that, he spent years at NBCUniversal in senior sales roles, giving him a strong foundation in both traditional broadcast and emerging digital video advertising. His career spans the evolution of television advertising from linear to streaming and connected TV, making him a well-regarded operator at the intersection of premium video content and data-driven ad sales.

Expertise & education

Expertise

Connected TV AdvertisingStreaming Ad SalesAutomatic Content Recognition (ACR)Premium Video AdvertisingTelevision Ad SalesProgrammatic TVData-Driven AdvertisingAgency and Brand Partnerships

Speaking topics

Connected TV and the future of television advertisingData-driven video advertisingStreaming monetization strategies

Recognition

Notable achievements

  • Led ad sales for Samsung Ads, one of the largest CTV advertising platforms globally
  • Oversaw YouTube's TV & Film advertising sales across the Americas at Google