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Neal Thurman

Co-Founder & CEO at Brand Safety Institute

Building industry standards and professional education around brand safety in digital advertising

OperatorUnited States

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Neal Thurman is Co-Founder & CEO of the Brand Safety Institute, where he leads efforts to advance brand safety standards and education across the advertising industry. He is recognized as a thought leader in helping marketers, agencies, and media professionals navigate the evolving challenges of brand-safe advertising environments.

Expertise
Identity ResolutionCookieless IdentityPrivacy-Safe Data ConnectivityData Clean RoomsAuthenticated IdentityProgrammatic AdvertisingData CollaborationFirst-Party Data Strategy
Notable Achievements
  • Leading product development for LiveRamp's cookieless identity initiatives during the industry's critical transition away from third-party cookies
  • Driving privacy-safe data connectivity product strategy at one of AdTech's most widely integrated identity platforms
Speaking Topics
Cookieless Identity SolutionsPrivacy-Safe Data ConnectivityIdentity Resolution in a Post-Cookie WorldData Clean Rooms and Collaboration
Connections