Senior Director of Product at LiveRamp
Leading product strategy for cookieless identity and privacy-safe data connectivity at LiveRamp, helping the AdTech industry navigate the post-third-party-cookie landscape.
Last updated Feb 27, 2026 by AI Enrichment
Neal Thurman is a Senior Director of Product at LiveRamp, where he leads product strategy for cookieless identity and privacy-safe data connectivity solutions. As the AdTech industry undergoes one of its most significant structural shifts—the deprecation of third-party cookies—Thurman occupies a critical role in shaping how advertisers, publishers, and data platforms maintain effective audience targeting and measurement in a privacy-first environment. LiveRamp's identity resolution infrastructure underpins a substantial portion of the digital advertising ecosystem, giving his product decisions outsized industry influence. Thurman's work centers on enabling data collaboration and identity resolution without relying on legacy tracking mechanisms. This includes advancing authenticated identity frameworks and interoperable data clean room solutions that allow brands and media owners to connect data responsibly. His focus on privacy-preserving alternatives positions LiveRamp's product suite as a key bridge between the open web's monetization needs and tightening regulatory and platform-level privacy requirements. While his full career history is not extensively documented in public sources, Thurman is recognized within AdTech product circles as a practitioner deeply embedded in the identity and data connectivity space. His leadership at LiveRamp reflects a career trajectory oriented around data infrastructure, identity resolution, and the evolving standards that govern how consumer data is activated in digital advertising.