Nathan Ansell

Nathan Ansell is the Chief Marketing Officer at Waitrose, the premium UK supermarket chain owned by the John Lewis Partnership. He is recognised for driving brand strategy, customer loyalty, and marketing effectiveness in one of the UK's most competitive retail environments. His work at Waitrose has focused on reinforcing the brand's premium positioning while making it accessible and relevant to a broader customer base, including significant investment in the myWaitrose loyalty programme and data-driven personalisation. Prior to joining Waitrose, Ansell held senior marketing roles at Marks & Spencer, where he led customer and loyalty marketing initiatives. His career trajectory reflects a deep specialism in retail marketing, CRM, and customer data strategy — areas that increasingly intersect with the AdTech and MarTech ecosystems through programmatic media buying, first-party data activation, and retail media networks. His experience spans brand management, performance marketing, and the strategic use of customer data to drive commercial outcomes. As a senior marketer at a major UK retailer, Ansell operates at the intersection of traditional brand marketing and modern data-driven advertising, making him a relevant figure in discussions around retail media, first-party data strategies, and the evolving role of loyalty data in a post-cookie advertising landscape.

Last updated Jul 22, 2026 by ATDb automated enrichment