Natalia Premovic
Natalia Premovic serves as Chief Consumer Products and Experiences Officer at Mattel, the global toy and family entertainment company behind brands including Barbie, Hot Wheels, Fisher-Price and American Girl. In this role she oversees the consumer products division, which encompasses licensing, retail experiences and brand extensions that bring Mattel's intellectual property to life beyond the toy aisle. Her work sits at the intersection of brand marketing, licensing strategy and consumer engagement.
Last updated Oct 25, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Natalia Premovic serves as Chief Consumer Products and Experiences Officer at Mattel, the global toy and family entertainment company behind brands including Barbie, Hot Wheels, Fisher-Price and American Girl. In this role she oversees the consumer products division, which encompasses licensing, retail experiences and brand extensions that bring Mattel's intellectual property to life beyond the toy aisle. Her work sits at the intersection of brand marketing, licensing strategy and consumer engagement.