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Nadia Masri

Operator

Nadia Masri is best known as the founder of Perksy, a mobile-first consumer insights and market research platform that enables brands, agencies, and media companies to gather real-time audience data through an engaging, rewards-based app experience. By gamifying the survey process, Perksy made it faster and more cost-effective for marketers to understand consumer sentiment, positioning itself as a modern alternative to traditional research methods. Masri founded Perksy and built it into a recognized player in the marketing intelligence space, earning her a spot on the Forbes 30 Under 30 list in 2019 in the Marketing & Advertising category. Her work sits at the intersection of consumer engagement, data, and advertising effectiveness — helping brands make smarter campaign and product decisions backed by rapid, high-quality consumer feedback.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
Founder
Company
Perksy
Based
New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry
10 years

Bio

Nadia Masri is best known as the founder of Perksy, a mobile-first consumer insights and market research platform that enables brands, agencies, and media companies to gather real-time audience data through an engaging, rewards-based app experience. By gamifying the survey process, Perksy made it faster and more cost-effective for marketers to understand consumer sentiment, positioning itself as a modern alternative to traditional research methods. Masri founded Perksy and built it into a recognized player in the marketing intelligence space, earning her a spot on the Forbes 30 Under 30 list in 2019 in the Marketing & Advertising category. Her work sits at the intersection of consumer engagement, data, and advertising effectiveness — helping brands make smarter campaign and product decisions backed by rapid, high-quality consumer feedback.

Expertise & education

Expertise

Consumer InsightsMarket ResearchMobile EngagementBrand IntelligenceAudience DataMarketing TechnologyStartup Founding

Speaking topics

Consumer Insights and Real-Time DataFemale EntrepreneurshipThe Future of Market ResearchBuilding a Startup

Recognition

Notable achievements

  • Founded Perksy, a mobile-first consumer insights platform used by major brands and agencies
  • Named to Forbes 30 Under 30 (Marketing & Advertising) in 2019

Awards

Forbes 30 Under 30 — Marketing & Advertising (2019)