Nadia Masri

Nadia Masri founded Perksy, a mobile-first audience research and insights platform that was acquired by Nielsen, and has since been active in the consumer intelligence and AdTech measurement space. She is recognized as a diverse founder in AdTech and MarTech, having built a company focused on real-time consumer data collection that feeds into advertising effectiveness measurement. Her work sits at the intersection of survey-based research and programmatic audience intelligence.