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Nadia Manzoor
Executive
An agency-side programmatic leader at a major holdco in the UK, representing the under-covered ad-ops and trading desk function within global agency networks.
Role: Head of Programmatic & Biddable MediaCompany: Dentsu UK
Last updated Jul 6, 2026 by the ATDb Editorial Team
Bio
Nadia Manzoor oversees programmatic trading and biddable media operations for Dentsu's UK agency group, managing DSP strategy, supply path optimization, and media quality frameworks across client portfolios. She represents the agency trading desk perspective in holdco programmatic operations, an often under-covered segment of the AdTech ecosystem. Her work includes implementing brand safety protocols and auction dynamics optimization.
Expertise & education
Expertise
Programmatic TradingSupply Path OptimizationBrand Safety