Monica Silic

Monica Silic is a seasoned marketing and media professional known for her work in digital advertising and brand strategy within the quick-service restaurant (QSR) sector. At KFC, she has been instrumental in shaping the brand's media investments and digital marketing approach, navigating the evolving programmatic and data-driven advertising landscape on behalf of a major global advertiser. Her work sits at the intersection of brand marketing and AdTech, making her a notable voice on the buy side of the advertising ecosystem. Silic's career has spanned agency and brand-side roles, giving her a well-rounded perspective on how large consumer brands can leverage technology to drive measurable outcomes. Her experience includes managing significant media budgets and working with agency partners and technology vendors to optimize campaign performance across digital channels. As a brand-side media leader, Silic represents the advertiser perspective in conversations about transparency, measurement, and the future of identity in digital advertising — areas of critical importance as the industry navigates signal loss and evolving privacy regulations.

Last updated Sep 27, 2026 by the ATDb Editorial Team