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Mitch Waters

Operator

Mitch Waters is a senior programmatic advertising executive who has played a central role in building The Trade Desk's presence across the Asia-Pacific region. As SVP of APAC, he oversees the company's commercial strategy, partnerships, and growth across a diverse and rapidly evolving set of markets, spanning Australia, Southeast Asia, Japan, and beyond. The Trade Desk is one of the world's leading independent demand-side platforms, and Waters has been instrumental in driving its adoption among agencies and brands in the region. Prior to his current role, Waters held senior positions at The Trade Desk in Australia, growing through the organisation as the company expanded its APAC footprint. He is a recognised voice on programmatic advertising, connected TV, and the future of the open internet in Asia-Pacific, frequently engaging with industry bodies and media on topics such as data-driven advertising and the shift away from third-party cookies.

Last updated Nov 5, 2026 by ATDb automated enrichment

Role
Senior Vice President, Asia-Pacific
Company
The Trade Desk
Based
Sydney, New South Wales, Australia

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Mitch Waters is a senior programmatic advertising executive who has played a central role in building The Trade Desk's presence across the Asia-Pacific region. As SVP of APAC, he oversees the company's commercial strategy, partnerships, and growth across a diverse and rapidly evolving set of markets, spanning Australia, Southeast Asia, Japan, and beyond. The Trade Desk is one of the world's leading independent demand-side platforms, and Waters has been instrumental in driving its adoption among agencies and brands in the region. Prior to his current role, Waters held senior positions at The Trade Desk in Australia, growing through the organisation as the company expanded its APAC footprint. He is a recognised voice on programmatic advertising, connected TV, and the future of the open internet in Asia-Pacific, frequently engaging with industry bodies and media on topics such as data-driven advertising and the shift away from third-party cookies.

Expertise & education

Expertise

Programmatic AdvertisingDemand-Side Platforms (DSP)Connected TV (CTV)Data-Driven AdvertisingAsia-Pacific Media MarketsOpen Internet AdvertisingAgency PartnershipsIdentity and Cookieless Advertising

Speaking topics

Programmatic advertising in Asia-PacificConnected TV and streaming advertisingThe future of identity and cookieless targetingThe open internet vs. walled gardens

Recognition

Notable achievements

  • Scaled The Trade Desk's operations across Asia-Pacific into one of the platform's key growth regions globally
  • Promoted to SVP, Asia-Pacific, reflecting the strategic importance of the region to The Trade Desk's global business