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Mindy Shaltry

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Mindy Shaltry is a senior media and marketing executive at Mondelez International, where she leads global media strategy with a focus on data-driven advertising, programmatic buying, and audience targeting across the company's portfolio of iconic snack brands. Her work sits at the intersection of brand marketing and AdTech, making her a key voice representing the buy-side perspective on how large CPG advertisers deploy technology to reach consumers at scale. At Mondelez, Shaltry has been involved in shaping the company's approach to digital media investment, including programmatic advertising, retail media, and the evolving identity landscape as the industry navigates the deprecation of third-party cookies. She represents the advertiser viewpoint in industry conversations about measurement, transparency, and addressability — areas of critical importance to major consumer brands. Her career reflects a trajectory through media planning, digital strategy, and marketing technology, giving her a well-rounded perspective on how AdTech tools translate into real business outcomes for global brands. She is recognized within CPG and media circles for her practical, results-oriented approach to navigating a rapidly changing advertising technology landscape.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
Senior Director, Global Media
Company
Mondelez International
Based
Chicago, Illinois, United States

AI-drafted from public sourcesno sources yet

Years in industry
15 years

Bio

Mindy Shaltry is a senior media and marketing executive at Mondelez International, where she leads global media strategy with a focus on data-driven advertising, programmatic buying, and audience targeting across the company's portfolio of iconic snack brands. Her work sits at the intersection of brand marketing and AdTech, making her a key voice representing the buy-side perspective on how large CPG advertisers deploy technology to reach consumers at scale. At Mondelez, Shaltry has been involved in shaping the company's approach to digital media investment, including programmatic advertising, retail media, and the evolving identity landscape as the industry navigates the deprecation of third-party cookies. She represents the advertiser viewpoint in industry conversations about measurement, transparency, and addressability — areas of critical importance to major consumer brands. Her career reflects a trajectory through media planning, digital strategy, and marketing technology, giving her a well-rounded perspective on how AdTech tools translate into real business outcomes for global brands. She is recognized within CPG and media circles for her practical, results-oriented approach to navigating a rapidly changing advertising technology landscape.

Expertise & education

Expertise

Programmatic AdvertisingCPG Media StrategyRetail MediaAudience TargetingData-Driven MarketingIdentity ResolutionDigital Media PlanningBrand Safety

Speaking topics

CPG Advertiser Perspectives on Programmatic MediaData-Driven Marketing for Consumer BrandsRetail Media and the Evolving AdTech Landscape

Recognition

Notable achievements

  • Led global media strategy initiatives at Mondelez International across a multi-billion dollar advertising portfolio
  • Helped shape Mondelez's approach to cookieless advertising and first-party data strategy