Mike Welch

Operator

Mike Welch is Founding CEO at Ridgeline.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role

Founding CEO

Company

Ridgeline

Based

Toronto, Ontario, Canada

AI-drafted from public sources6 sources cited

Years in industry: 15 years

Expertise & education

Expertise

Header BiddingSupply Path OptimizationProgrammatic AdvertisingAd Exchange TechnologyPublisher MonetizationReal-Time BiddingSupply Chain TransparencyMarketplace Product Strategy

Speaking topics

Supply Path OptimizationHeader Bidding TechnologyProgrammatic Marketplace EfficiencyPublisher Monetization StrategiesAd Tech Supply Chain Transparency

Recognition

Notable achievements

Drove development of supply path optimization initiatives aimed at reducing programmatic supply chain complexity for both publishers and advertisers