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Mike Maresca

Standards Setter

Mike Maresca is a senior adtech executive known for his work at the intersection of identity, data infrastructure, and programmatic advertising. As CTO of Albertsons Media Collective, the retail media arm of Albertsons Companies, he leads technology strategy for one of the growing players in the retail media network space, helping brands connect with shoppers using first-party purchase data. Prior to Albertsons, Maresca held senior technology and identity roles at The Trade Desk, where he was deeply involved in identity solutions and the development of Unified ID 2.0 (UID2), a major open-source identity framework designed to replace third-party cookies in digital advertising. His work there positioned him as a recognized voice on identity and the future of addressability in a privacy-first ecosystem. Maresca is regarded as a standards-oriented operator in the adtech space, contributing to industry conversations around data clean rooms, retail media measurement, and identity interoperability. He is a frequent presence at industry events discussing the evolution of identity and the role of retail media networks in the broader advertising ecosystem.

Company: Albertsons Media CollectiveBased: New York, New York, United States

Last updated Oct 22, 2026 by ATDb automated enrichment

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Mike Maresca is a senior adtech executive known for his work at the intersection of identity, data infrastructure, and programmatic advertising. As CTO of Albertsons Media Collective, the retail media arm of Albertsons Companies, he leads technology strategy for one of the growing players in the retail media network space, helping brands connect with shoppers using first-party purchase data. Prior to Albertsons, Maresca held senior technology and identity roles at The Trade Desk, where he was deeply involved in identity solutions and the development of Unified ID 2.0 (UID2), a major open-source identity framework designed to replace third-party cookies in digital advertising. His work there positioned him as a recognized voice on identity and the future of addressability in a privacy-first ecosystem. Maresca is regarded as a standards-oriented operator in the adtech space, contributing to industry conversations around data clean rooms, retail media measurement, and identity interoperability. He is a frequent presence at industry events discussing the evolution of identity and the role of retail media networks in the broader advertising ecosystem.

Expertise & education

Expertise

Identity SolutionsUnified ID 2.0 (UID2)Retail Media NetworksProgrammatic AdvertisingFirst-Party Data StrategyData Clean RoomsAdTech InfrastructurePrivacy-First Advertising

Speaking topics

Identity and addressability in a cookieless worldRetail media network technology and measurementFirst-party data and data clean roomsThe future of programmatic advertising

Recognition

Notable achievements

  • Played a key role in the development and evangelism of Unified ID 2.0 (UID2) at The Trade Desk
  • Leads technology strategy for Albertsons Media Collective, one of the prominent grocery retail media networks in the US