Mike Dubrick

Mike Dubrick is a Partner and Creative Director at Rethink, the independent Canadian agency consistently ranked among the most creative shops in the world. He is widely recognized for leading some of the most awarded and culturally impactful advertising campaigns in recent memory, including work for Kraft Heinz brands that has garnered international acclaim at Cannes Lions, the One Show, and beyond. His creative leadership has helped cement Rethink's reputation as a powerhouse of ideas-driven advertising. Dubrick's career has been defined by a commitment to bold, culturally relevant creative work that transcends traditional advertising formats. His campaigns often leverage earned media, social virality, and cultural moments to amplify brand messages far beyond paid placements — a philosophy increasingly central to modern integrated marketing and AdTech-adjacent strategy. Work under his creative direction has been celebrated for its ability to generate massive organic reach and consumer engagement. As a Partner at Rethink, Dubrick plays a dual role in both shaping the agency's creative output and its business direction. His influence extends across the Canadian and global advertising communities, where he is regarded as one of the leading creative voices of his generation. While his work sits more in the creative agency world than pure AdTech, his campaigns frequently intersect with programmatic, social, and digital media strategies that define contemporary advertising ecosystems.

Last updated Jul 30, 2026 by ATDb automated enrichment